Critical Question:
How can we create a compelling digital annual report that effectively communicates the achievements and vision of a German consumer goods giant?

My Scope:
I led this pioneering project at Sapient, which included cross-media storytelling, active campaign planning, content production, support during go-live, and finally, the creation of the website.

Impact:
The project resulted in a comprehensive digital annual report campaign, successfully launched with engaging content that outperformed the usual content by 400%, setting a new standard within the company for future digital reporting.