Critical Question:
How can we implement Salesforce Marketing Cloud for a Stuttgart based luxury OEM across 16 markets while managing risks, dependencies, and ensuring seamless collaboration between HQ and local agencies?

My Scope:
In my role as program lead I was responsible to manage the strategic campaign setup, the rollout into local markets and RAID management.

Impact:
Reduced email marketing efforts by roughly 28% after introducing over 400 automated email campaigns across 16 markets.